The Reputation Institute has ranked New Zealand at 5th place in its annual study measuring the public perceptions of 50 countries around the world. The study measures the overall Trust, Esteem, Admiration and Good Feelings the public holds towards these countries, as well as their perceptions across 16 different attributes, including a good quality of life, a safe place to live and a strong attention to their environment. New Zealand also ranked 10th for effective government and 6th for appealing environment. You can view the The Reputation Institute article here.

Tony Townley is a luxury lifestyle specialist and owner of Luxury Adventures.